The 2016 Maryland School Breakfast Challenge


Did you know that kids who eat a healthy school breakfast do better in math, have higher attendance and are more likely to graduate?

School breakfast fuels academic success. Yet, each day too many Maryland students miss out. Make this school year the best one yet: take the Maryland Breakfast Challenge!

Already doing great work with breakfast? Show us what you got! Take the Maryland Breakfast Challenge!

Connect more students with breakfast and win cash and prizes for your school. Learn more and access tools and resources at MarylandBreakfastChallenge.org.

 

Statewide Goals

3,000 more kids connected to school breakfast

50 schools doing a Breakfast after the Bell model 

7 out of every 10 kids (70%) getting free or reduced price lunch also getting school breakfast statewide

 

Challenge Categories

  • 1 Statewide Grand Prize Breakfast after the Bell School Winner
  • 1 Statewide Most Improved Breakfast After the Bell Winner 
  • 24 District Winners (1 school in each district)
  • Honorable Mention to new Maryland Meals for Achievement (MMFA) schools

 

 1 Grand Prize Winner 

•Want to see improved test scores and students more focused in class?

•Get breakfast outside of the cafeteria and allow students to eat after the bell.

•Grand Prize winner will starts a new model and has the highest increase in the state. You could win cash, prizes, dinner for staff and more! 

 1 Most Improved Winner 

• So you already took breakfast out of the cafeteria. Wonderful!

•Try some new marketing techniques to boost your participation even more.

•Most improved in the state wins cash and prizes!

•*Excludes universal Breakfast schools (MMFA and BIC)

 24 District Winners 

•Already have FREE universal breakfast program? Or, perhaps you are not ready to take breakfast outside of the cafeteria? No problem.

•You can still do some marketing techniques to raise awareness and boost participation.

•There will be one winner per district who sees the highest increase.

•*Excludes NEW MMFA schools

 Honorable Mention 

•New Maryland Meals for Achievement Schools  (MMFA). Received this program after January 31, 2016

 

 

Eligibility and Winning Criteria

All public schools can enter into the Challenge. Schools are eligible to participate in one category that will be evaluated based on the following criteria.

  • Statewide Grand Prize Breakfast After the Bell School Winner:
    • Any school that is that is currently serving traditional breakfast (served and consumed in the cafeteria) and will start a new Breakfast After the Bell program in in the 2016/17 school year (before December 31, 2016)   is eligible to participate in this category.
    • Breakfast After the Bell, also known as an alternative model can be Breakfast in the Classroom, Grab and Go, Second Chance, or a combination thereof.
    • The Grand Prize School winner will have the highest increase in breakfast participation among the other schools in this category. (Any school who’s breakfast numbers remain the same or decline will be disqualified).
    • You CANNOT enter if-
      • Your school has a free universal breakfast (where all kids eat for free)
      • Your school has free universal breakfast that is delivered to the classroom (known as Maryland Meals for Achievement MMFA)
  • Statewide Most Improved Breakfast After the bell School Winner:
    • All schools that are currently serving a Breakfast After the Bell model (Breakfast in the Classroom, Grab and Go, Second Chance, or a combination thereof) and select various Breakfast Marketing Techniques (BMT) to implement in the school are eligible to enter in this category.
    • BMTs will need to submit as “proof” in order to be eligible for a prize. Acceptable "proof includes a picture, a slide show of various pictures, sample tweets or other social media advertising, or recordings of morning/afternoon announcements will need to be submitted.
    • The school that has the highest increase in participation from last fall (October 1- December 31, 2015) to this fall (October 1- December 31, 2016) will win the most improved in the breakfast participation category.
    • This proof can be submitted at any time during the Challenge period.
    • You CANNOT enter if-
      • Your school has a free universal breakfast (where all kids eat for free)
      • Your school has free universal breakfast that is delivered to the classroom (known as Maryland Meals for Achievement MMFA)
      • Your school breakfast is only consumed in the cafeteria
  • District Winners:
    • All schools that are not participating in either the Statewide Grand Prize or Most Improved are eligible to compete for their district prize by implementing various Breakfast Marketing Techniques (BMT).
    • Eligible schools must serve traditional breakfast (served and consumed in the cafeteria) or already have a universal free breakfast program (where all students eat for free, delivered or taken to the classroom).
    • The school will need to submit “proof” of their BMTs in order to be eligible for a prize. A picture, a slide show with various pictures, sample tweets or other social media advertising, or recordings of morning/afternoon announcements will need to be submitted.
    • This proof can be submitted at any time during the Challenge period.
    • All schools within a district that enter into this category will compete against each other. The school with the highest increase will win their district prize.
    • You CANNOT enter if-
      • You have a Breakfast After the Bell program
  • Honorable Mention Schools
    • All schools that started Maryland Meals for Achievement (MMFA) after January 31, 2016 will be recognized for their incredible improvement

 

Breakfast Marketing Techniques

  • Hold a kickoff event to promote breakfast with students, staff and/or district leaders
  • Hold a free breakfast day to promote student familiarity with school breakfast
  • Organize a breakfast taste test for students/parents
  • Designate an active breakfast nudger staff member(s) to encourage students to eat breakfast daily
  • Post breakfast related photos or videos on social media, or otherwise display promotional materials in the school or online promoting school breakfast
  • Post the menu around school
  • Students and/or staff announcements what’s on the menu during morning/afternoon announcements.

 

The competition for the 2016 Breakfast Challenge starts October 1, 2016 and concludes on December 31, 2016. For applicable categories, participation will be measured on average during this period as total breakfast Average Daily Participation (ADP) over total enrollment. Percentage increase will be calculated by comparing this average to the same period last year (October 1, 2015 – December 31, 2015).

 

Timeline

July:                            Launch announcement 

August:                       Schools and districts start to connect with tools and resources at MarylandBreakfastChallenge.org, begin planning activities.

Sept. 19th – 30th:       Kickoff events held in schools

Oct. 1st:                       Measurement begins

Dec. 31st:                     Measurement ends, confirmation of participation due

 

No Kid Hungry Breakfast Grant applications for alternative delivery models will be reviewed on a rolling basis. Districts are encouraged to submit applications as soon as possible to help ensure approved resources are made available before the end of the Breakfast Challenge. Schools that are interested in No Kid Hungry Breakfast Grants should coordinate with their district FNS office. For questions about the challenge, please contact Maryland No Kid Hungry Breakfast Manager Nicete Moodie at nmoodie@strength.org